The full marketing mix

AI is now table stakes for marketing, but most businesses either ignore it or bolt it on badly. AIMO is our answer: a practical, no-hype approach to embedding AI where it earns its keep. On the marketing side, that means using AI to speed up content production, sharpen targeting and personalisation, and get more useful reporting - without losing your brand voice or cutting corners. On the operations side, we advise on which AI tools and vendors are actually worth adopting, build the workflows and automations that remove repetitive work from your team's day, and help you set a realistic AI strategy that protects your data and is judged on real ROI, not novelty.

• AI-assisted content & campaign production
• Smarter targeting, personalisation and reporting
• AI tool selection and vendor evaluation
• Workflow automation for marketing and operations
• Practical AI adoption strategy - what's worth it, what isn't

Whether your main aims are to build your brand, create demand, strengthen your reputation, or drive opportunity, we provide guidance and support, including oversight, reporting and an important external sense-check. We assess your entire marketing function - general direction, campaigns, strategy, projects and challenges - to identify the ideal blend of activities to deliver tangible business value. Our marketing audits identify whether you've got the right plan, the right brand, segmentation and targeting, correct resources and tactics, enough insight, and a customer-driven, competitive proposition.

Arguably the most important marketing asset. We believe that for every click, there is a purpose - we design and manage websites with creativity and functionality, making sure they look great on every device. We're here to help manage hosting, optimisation, updates, security, maintenance and content, with no hidden charges.

A lot now determines your rank in search results: the quality of backlinks, the quality of content, your site's usability and engagement, on-page optimisation, mobile experience, and site structure. COAX will help plan, implement and manage your overall SEO strategy including paid, organic, local, on-page and off-page services.

We are marketers with traditional and digital experience, running multi-channel campaigns using a combination of indirect and direct communication. Campaigns continually evolve with your customers and the channels they use during the buying cycle - we develop and coordinate highly orchestrated touch points and micro-campaigns that span multiple channels fluidly, and build repeatable workflows using marketing automation.

Content marketing is the persuasive art of communicating with your customers and prospects without 'selling'. It's a key part of any search optimisation strategy: by delivering regular, useful content, you build a reputation with your target audience while improving your standing with search engines. With a clear understanding of your audiences, their personas and buyer journeys, we build a coherent content strategy that creates a connection.

Social media marketing is an integral part of content marketing, offering a direct line of communication to your audience. We manage comprehensive, highly targeted campaigns across Facebook, Instagram, LinkedIn, X and YouTube - each channel working together to drive website traffic, increase conversions and enhance brand awareness through organic posting, advertising and content.

Digital advertising is the most controllable way to promote a product, service or brand - you pay for exactly what you want your audience to see, and it's all measurable. We assess your online competition and advise on budgets to enable innovative advertising strategies that promote reputation, engagement and conversion.

• Paid search - Google & Bing
• Social media - LinkedIn, Facebook, Instagram, YouTube and more
• Websites - banner adverts, retargeting
• Influencer marketing

The presentation of your brand or product influences the decision to buy, and in many cases can be the reason a customer chooses you - or someone else. We can transform, or create, a visual identity for your brand and embody it throughout your marketing communications, producing brand guidelines to ensure consistency across everything from business cards and letterheads to social posts and banner ads.